About Our New & Used Ford Dealership in Atlanta, GA
Welcome to the Family, Welcome to Jim Ellis Ford
Henry Ford took several leaps of faith in his life, launching three unsuccessful automotive companies before striking gold with the Ford Motor Company and the Model T. His determination to put the world on wheels wasn’t stifled by failure. Instead, his determination and passion ultimately expanded our horizons and transformed every aspect of our lives. That’s an incredible legacy that we’re honored to continue here at Jim Ellis Ford, but we also have a legacy of our own and, like Ford, are dedicated to changing your experience behind the wheel.
Our Legacy: How It All Began
Decades after Henry Ford debuted the Model T, a young boy named Jim Ellis spent his childhood on the grounds of the Atlanta Prison Farm, where his grandfather was superintendent and his father was a foreman. Growing up on the farm, Jim developed an unparalleled work ethic. He spent his free time running a milk, paper, and laundry route, helping with a local construction company, and running a concession stand at Grant Park. Although his jobs evolved, Jim’s passion never faltered as he enrolled at West Georgia College and later transferred to Georgia State University. He worked his way through by doing odd jobs as a salesman, prison guard, and prison foreman. Idle time was something Jim never wasted.
After graduating with his Bachelor of Business Administration degree in 1957, Jim worked in Atlanta for the next few years before enlisting in the United States Army. He served two years, returned home, and picked up where he left off––looking for his niche. Jim found it in 1960 when he was hired by General Motors and launched his career in the automotive industry.
Jim spent a decade with General Motors, and as he learned the ropes, he discovered a newfound passion for offering something unique in the industry. He dreamt of opening a dealership with his name on the sign and delivering a unique, family-centric experience to customers. In 1971, Jim and his wife, Billie, brought that dream to life when they spent their life savings to open Jim Ellis Volkswagen. Little did they realize, but that first dealership marked the beginning of an incredible legacy.
Our Legacy Today: What We Offer
Jim’s vision and passion for serving customers remained at the forefront of his endeavors as he expanded his dealerships and established Jim Ellis Automotive. Before long, his family of dealerships earned nationwide recognition, including receiving the Consumer Choice Award for Business Excellence for 21 consecutive years. For Jim, the accolades reflected his work ethic and commitment to treating everyone, from his customers to his team, like family. He built a handcrafted legacy we’re dedicated to continuing today.
Although Jim and his son and former CEO, Jimmy, passed away in 2022, their legacy lives on at Jim Ellis Ford. Our dealership and many others under the Jim Ellis Automotive banner are staffed by third and fourth-generation Ellis family members that share Jim’s passion and commitment. It’s a family-oriented dealership experience to the core.
We’re excited to welcome you into that family, building a lasting and meaningful relationship with you. It’s exactly how Jim envisioned it, and it’s how buying a vehicle should be––rewarding, worthwhile, and exciting. We can’t wait to share that experience and partner with you every mile and adventure ahead, from sales and service to every automotive need in between.
- Sales:770-677-0730
- Service:770-874-0325
- Parts:770-677-0790
- Mon - Sat7:30 AM - 7:00 PM
- SunClosed
- Mon - Sat7:30 AM - 7:00 PM
- SunClosed
- Mon - Sat7:30 AM - 7:00 PM
- SunClosed
What our recent customers say
An amazing luxury experience! Never once did I have to reach out for more info, Veronica always kept me informed and made sure my expectations were always exceeded. If you’re looking to buy a Ford, go see Veronica, she is amazing.
Would highly recommend Emmanuel! He was super helpful!
Great experience. He went the extra mile and stayed even after the dealership closed to help finalize all of the details. We will definitely be repeat customers.
Emmanuel was so helpful! I highly recommend speaking directly with him for the best service.
Louis made the whole experience Very easy to deal with especially for people who don’t like the process.
Lewis is by far the best in the business! He goes above and beyond helping you make not only the right choice now but in the future as well! always doing what’s best for you by giving you exactly what you want and dropping lots of knowledge in the process ! This company is so lucky to have him , he is what brings the people back!!! Definitely will be referring others to him and I’m confident that this will be who I use for all my car purchases in the future!
Excellent service, Excellent experience. Excellent to work with. Every Time. We don’t go anywhere else for our business needs.
Emmanuel is super helpful and nice. It’s quick and welcoming, loved doing business with them.
Emmanuel was a great help and easy to work with. Easy deal process Thanks again
Louis was professional, polite, and very helpful in getting our vehicle transaction completed. I appreciate his work ethic.
Highly recommend Emmanuel, Mick and Shaun! Great people to work with!
Very helpful and kind when choosing a new vehicle. Emmanuel allowed us to test drive the bronco and was knowledgeable about the product.
The whole team was great and helped me through the entire process. Will come back!
I had been looking for a new car, as my 2014 Nissan Murano had over 100,000 miles on it. I knew I wanted another SUV and had looked at several different models, but they were priced higher than I wanted to pay. A friend had recommended that I look at either the Ford Escape or the Edge. I knew the Escape was a little smaller than I wanted, so I started looking at the 2024 Edge. I wanted a new one, and found exactly what I was looking for online at Jim Ellis Ford Sandy Springs. I was not confident the price they posted online is what they were really selling it for (based on previous experiences with car dealers). I showed up at about 7:30am on a Friday morning and when I went in the dealership, Veronica was the first person that came up and introduced herself and offered to help me with my search. She was so full of energy - even that early in the morning! She got the key, warmed up the car for me (it was unusually cold that day!) and we took it for a test drive. She explained all the options and functions of the car and answered any questions. We started our negotiations and while the first deal they presented wasn't bad, it wasn't what I was looking for. I countered, and they accepted the deal. I had my own financing so we got the paperwork sent to my Credit Union and I took the car home later in the afternoon. Andre was my finance manager, and it was a very smooth process - he presented some maintenance plans, but there was no hard sell like you experience at other places. Veronica was great about getting the car perfectly detailed for me and even taking care of fixing an issue with one of the rims. My experience with Veronica and Jim Ellis Ford Sandy Springs ranks as one of the best car buying experiences in my life! Everyone I have dealt with at Jim Ellis Ford is very professional, pleasant and welcoming. If you are looking for a new Ford, I highly recommend Veronica Gomez and Jim Ellis Ford Sandy Springs. They treat you like family!
Excellent buying experience working with Jay Wiggins. Very clear and patient communication and terms. Highly recommend
The entire experience was great. Very friendly, knowledgeable and accessible. Answered all my questions quickly.
Jalon is an amazing guy, he stepped up and helped me when no one else would. Great guy would recommend him to anyone.
Veronica was great and extremely helpful throughout the process. She was on top of everything and very responsive to my questions and requests. Thanks again!
Jalen was phenomenal. Extremely helpful and very knowable about everything we talked about. Would recommend him to anyone.
Worked late and after close to help me complete a deal on a new vehicle. Great experience! Very knowledgeable!
Haley was a great salesman who helped me through my purchase. I would definitely recommend!
Had a great experience, Denis Esapa took great care of me and I couldn't be happier with my new truck
The most incredible experience ever buying a car!!! She made it FUN without the usual uncomfortable experience! She is A definite plus for your dealership !!!
Veronica was indeed very helpful!! As soon as I walked up to her, she had a welcoming smile and answered every question I had. She understood that it was my first time buying a car so she was very understanding and very helpful. I will definitely recommend her to anyone who asks!
Thom was knowledgeable and approachable. The process was long but smooth overall. I appreciated the fact I wasn’t subjected to high pressure sales tactics.