Leading the charge of the SUV movement, the original Ford Bronco was the first official sport utility vehicle of its time. Designed to take on any challenge, the Bronco was a product of not just design but research. When it was recently reintroduced, the new Bronco needed to live up to the name, and Ford would go to the public to find out exactly how to do that. The result was a better understanding of what people truly wanted, and that understanding led to the birth of the Bronco Sport. As the Bronco has grown and evolved with the years, it has thankfully retained what makes it an icon. This remains the case with the popular 2024 Ford Bronco Sport.
Its unique, boxy styling has remained consistent throughout the years, bringing with it a familiarity that sets the Bronco Sport apart from other SUVs. This is especially true of the 2024 model, thanks to its groovy throwback to the good old days. But despite introducing a retro trim, Ford has successfully navigated the changing times, bringing the Bronco to the future. When it comes to the Bronco Sport, thinking inside the box is a good thing. Inside, you will find cutting-edge technology and undeniable style. Outside, the Bronco Sport boasts capabilities that will take you to your limits and beyond.
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The 2024 Ford Bronco Sport is available in five trims, each one offering a unique experience that can only be provided by Ford. The Big Bend, Heritage, Outer Banks, and Free Wheeling trims all come equipped with a 1.5-liter EcoBoost engine. The EcoBoost is designed using Auto Start-Stop Technology, which increases fuel efficiency by automatically turning the engine off when the vehicle has come to a complete stop and then turning it back on when the vehicle needs to move again. The system is so smooth that you probably won’t even notice that it's working, that is, until you see the savings at the gas pump.
The Badlands trim is the only 2024 Bronco Sport that comes standard with a 2.0-liter EcoBoost engine rather than the 1.5-liter. This EcoBoost also utilizes the Auto Start-Stop Technology, living up to the EcoBoost name. Both engine options are turbocharged for maximum performance. The 1.5-liter produces 181 hp, but the 2.0-liter takes that even further with 250 hp. The 2.0-liter even introduces paddle shifters, so you can upshift and downshift at your discretion.
Both engines are mated with an eight-speed automatic transmission, and all trims come off-road ready with all-wheel drive capability. For the ultimate off-road experience, look at the Bronco Sport Badlands, which is equipped with specially tuned off-road suspension. The Badlands also comes with a twin-clutch rear drive unit, which pushes the limits of what the vehicle can handle. Driver-selectable torque exchange puts off-road control in your hands.
Take on the trails with GOAT mode, the impressive and multifaceted drive mode selector that makes adventure attainable. Your drive might include everything from busy highways and crowded city streets to dirt back roads and rocky trails, but with the 2024 Ford Bronco Sport, you’ll be ready for it all. Normal Mode and Eco Mode are ideal for city driving or cruising along the highway. Even rain is no match for the Bronco Sport, with Slippery Mode supplying torque where needed for improved traction.
Sand Mode is an option for slightly less predictable terrain, but for the real tough stuff, consider the Badlands trim with its Mud/Rut Mode and Rock Crawl Mode. These amped-up off-roading drive modes will make even the toughest terrain seem like a cruise down Main Street, thanks to intuitive shifting and torque distribution.
Whether taking to the open road or hitting the back roads for adventure, the 2024 Ford Bronco Sport has you covered with plenty of cutting-edge driver-assist features. It all starts with the Ford Co-Pilot360 suite, which includes several of the most important tools. A Rear View Camera is one of the first features you will enjoy, providing a clear view of what's behind you when in reverse.
BLIS with Cross-Traffic Alert watches your back and your sides, providing blind spot coverage. Lane Keep Assist adds additional coverage when leaving your lane intentionally or unintentionally. To help prevent accidents caused by distracted driving, this feature makes sure you are leaving your lane only when you want to. Coming around to the front, Pre-Collision Assist with Automatic Emergency Braking keeps an eye out ahead of you, preparing for the worst case so you don’t have to.
Working silently in the background is another safety feature, quietly keeping you on the straight and narrow. AdvanceTrac with Roll Stability Control uses sensors that monitor traction. If needed, the program will use selective braking in order to keep your vehicle from sliding around. A light on the instrument cluster will indicate when this feature is being utilized, providing an additional level of protection by warning you to proceed with extra caution.
The SOS Post-Crash Alert System is another great safety feature that helps you when you need it the most. If a serious impact is detected, the SOS system is triggered, sounding the alarm and flashing the lights to alert onlookers. Other automatic features, like the Auto High-Beam Headlamps, make it easy to focus on the road ahead and leave the worrying to the Bronco Sport.
The Bronco Sport has always been one seriously good-looking vehicle, with strong bones and plenty of bold details. However, the 2024 model year goes above and beyond to make sure you stand out from the crowd. Inside and out, the Bronco Sport supplies unique details that make this model year truly one of a kind. The Bronco Sport features its signature boxy body shape, but it is the extras that change each trim to be truly unique.
The 2024 Bronco Sport comes out of the gate with a safari-style roof and roof rack, immediately distinguishing it from the pack. This special feature provides more interior space, especially for those extra-tall traveling companions. The safari roof rack not only gives the Bronco Sport a more rugged appearance but also doubles as extra storage for when a true safari is afoot.
The Big Bend trim sports a large white "BRONCO" stamped across the front grille. The grille is a Carbonized Gray, unique to this trim. Inside, you will find a somewhat plain interior pattern, but the material used is easy-clean fabric designed specifically for adventures. The next trim is the Heritage, and this is where things begin to get very interesting.
The Heritage trim presents an interior with a plaid design but done in the most sophisticated way possible. Somehow modern and retro, the inside of the Heritage is enough to win anyone over. Outside, an Oxford White roof matches the white wheels, which are clearly begging to be rolled through the dirt. While you are at it, make sure to spray the white grille with a bit of dirt, too. A visually striking red "BRONCO" embellishment finishes off the unique styling of this trim.
The third trim in the line-up is perhaps the most exciting and visually stimulating option. The Free Wheeling is a blast from the past, bringing in retro vibes with its dazzling multi-colored graphics package featuring red, orange, and yellow stripes. Even the wheels join in on the fun, with red accents tucked behind a machined aluminum face. Inside, you will find a similar style, with ombre stitching along the seats and stripes in the same fun colors. Even the name of the cloth––Sunset Weave––is a fun detail added in to brighten the darkest of days.
The Outer Banks is the reserved older brother to the Free Wheeling trim, with a sleek and modern interior. Premium materials trim the seats, letting you soak in the splendor of your surroundings, assuming you are somewhere splendiferous. The Shadow Black roof seems to float above the vehicle, and the wheels match with black accents. The Badlands trim follows suit, with the same Shadow Black roof and sleek, modern interior with accent trim.
It was more than one hundred years ago that the Ford Motor Company was first formed. As a result of unrelenting determination and hard work, Ford rose to be one of the most recognized names in the automotive industry. The story of Jim Ellis is similar, even if it is not as well-known. Determined to make a name for himself, Jim Ellis overcame every obstacle that came his way until his dream of having the best dealership in the Atlanta area became a reality.
A symbolic representation of overcoming hurdles, the Ford Bronco Sport allows drivers the opportunity to live their passion, and that is what we are all about at Jim Ellis Ford. Every day should be an adventure, and we want to help you experience that adventure to the fullest. Whether you are making memories in the Bronco Sport Heritage or traversing the unknown in the Bronco Sport Badlands, it's our passion to help you find yours.
At Jim Ellis Ford, we want to make finding your next adventure easy, which is why we offer an easy financing process to get you started. Whether you have great credit or your credit needs some work, we will help you find the path for you. You don't have to wait to find your passion because we will help you get there.
*Images, fuel economy, and other stats, may reflect higher trim levels, options, or features that may result in a higher cost from the starting MSRP.
MSRP excludes tax, license, registration, additional options, and possible destination charges. Dealers set own prices.
