The 2023 model year has been an exciting one. New makes, models, and innovations have generated interest and enthusiasm across the scope of the entire automobile industry. As is par for the course, many drivers are looking forward to what 2024 has to offer consumers, and no brand has captured the hearts and minds of the public quite like Ford. The past few years have been remarkable for the Blue Oval, with new models like the Bronco and Maverick being significant accomplishments. Now, 2024 is shaping up to be another impressive year, and here at Jim Ellis Ford, we’re not just happy to be the Dunwoody Ford dealer that residents trust but also the bearers of good news. The news we have to share today concerns what Ford plans on delivering to loyal fans for the 2024 model year.

2024 Ford Ranger Raptor

In recent years, manufacturers have been using their expertise to craft vehicles that are specifically formulated for the rough and tumble world of off-roading. Competition in this field has been strong, with the ZR2 models from Chevy, the AT4 offerings from GMC, and the TRD line from Toyota. As can be expected, Ford has risen to the challenge with its Raptor series, which exudes excellence and prowess.

While the Bronco and F-150 have already received distinctive Raptor models, a new member is joining this elite group in 2024. The new Ford Ranger Raptor is ready to break the mold. For drivers who are interested in getting away from the city limits of Dunwoody and spending some serious time in the dirt, this is the vehicle to do it in. With nearby locations like the Chattahoochee-Oconee National Forests to explore, this could be the year that you finally embark on the path less traveled.

The Raptor edition of the Ranger carries on the tradition of peak performance with a twin-turbocharged 3.0L V6 engine. With an impressive 405 hp and the capability to generate 430 lb-ft of torque, the 2024 Ranger Raptors silence any doubts about the next big thing in off-roading. A ten-speed automatic transmission is in place to increase its performance, along with FOX Live Valve shocks and 33-inch tires on beadlock wheels; there’s a lot to be excited about. The interior is just as impressive, with a vertical 12-inch infotainment display for maximum clarity. For those who would rather hear the music than the engine, an available 12-speaker Bang & Olufsen stereo system is ideal for the audiophile in all of us.

2024 Ford Ranger

The drivers who favor the less traveled path have a lot to be excited about regarding the Raptor edition of the Ford Ranger. But for those who have an interest in staying on the pavement and utilizing the Ranger for its capabilities as a reliable workhorse, the 2024 edition is a masterclass in capability and practicality. The two available engines measure up to any task you set them. A turbocharged 2.3L four-cylinder engine with 270 hp is standard, and a turbocharged 2.7L V6 is available. The six-cylinder offering delivers 315, and both engines are paired with a ten-speed automatic transmission for optimum performance.

Both engines allow for a maximum towing capacity of 7,500 lbs, which preserves the Ranger’s long-standing reputation as one of the industry’s most reliable workhorses. Its vertical infotainment screen is one of the most intriguing aspects of the Ranger that anchors the interior. Items are placed in such a way as to make them accessible and user-friendly, no matter who’s behind the wheel.

2024 Ford Mustang

Regarding vehicles that redefined the industry and continue to captivate our interests, the Ford Mustang needs no introduction. Now in its seventh generation, the legendary pony car continues its legacy of domination. While much has changed since the Mustang first began to roll off of the assembly line, one thing that hasn’t changed is Ford’s desire to deliver drivers the very best in high performance. For 2024, two distinctive engines are available; one built for practicality and the other for performance.

Standard on the 2024 Mustang is a turbocharged 2.3L four-cylinder engine that propels the vehicle forward, generating 315 hp and 350 lb-ft of torque. However, for those who want to take performance to its absolute heights and howl with horsepower, the Coyote makes an appearance. The Coyote, as it’s referred to by the Ford faithful, is a 5.0L V8 and is commonly associated with the F-150. With 480 hp and the ability to generate 415 lb-ft of torque in its base configuration, it’s quite easy to see that the finish line will be in sight. The highway access that Dunwoody has means that adventure is as simple as heading to an on-ramp and letting your whimsy guide you.

The aerodynamic curves that have been associated with the modern Mustang make a welcomed return, and its new interior matches this look in every way possible. Anchored by a 13.2-inch infotainment screen, Ford brought the Mustang into the space age with a cabin layout that resembles a jet fighter. The stylish gear shifter is a great addition to an interior that retains the Mustang’s classic appeal yet has an upgraded aesthetic that pleases our modern sensibilities. In an effort to provide more for the average consumer, the Mustang is also loaded with a variety of features that are put in place to enhance the driving experience. Ford’s latest software includes over-the-air updates to keep it on the cutting edge. Intelligent Adaptive Cruise Control and a Lane-Keeping System are standard on all trims, making this the most consumer-friendly sports car to emerge in quite some time.

2024 Ford Mustang Dark Horse

When it comes to drivers who desire the creme-de-la-creme of the performance world, the all-new Dark Horse edition of the Mustang is what happens when the mold is broken, and all bets are off. An upgraded version of the 5.0L Coyote V8 rests underneath the hood, and its 500 hp overwhelms the competition. With an optional six-speed manual in addition to the ten-speed automatic, this is a vehicle that proves that the age of the muscle car never ended, and as a matter of fact, it’s only just begun. The 2024 Mustang Dark Horse has much more than high performance and style, as it comes loaded with several more luxury and safety features than the lower trims. If you’ve ever wanted to experience the grandeur that’s commonly associated with the Mustang, this is your chance.

Expect More in 2024 at Jim Ellis Ford

With the impending arrival of the 2024 model year, Ford once again proves that it has its fingers on the pulse of what consumers need. With the new versions of the Ford Ranger arriving, one for everyday use and the other for extraordinary adventures, there’s quite a bit to be excited about. Meanwhile, the new generation of the Mustang proves that the original pony car is still as potent now as it was when it made its iconic debut in the 1960s.

If you want to make your 2024 one for the ages, look no further than Jim Ellis Ford. With our vast selection of new and used offerings from the Ford fleet and a knowledgeable sales team to help you choose the perfect model, you’ll have the road wide open for limitless possibilities. Even as the population of Dunwoody changes through the years, its strong dedication to values doesn’t; we will always strive to be the best we can be.